When I first began creating videos on YouTube in 2010, the landscape of online content was far from the vibrant, professional industry we see today. Back then, being a content creator was more of a hobby than a career path, and I approached it with nothing but heart and intuition. Little did I know that this simple passion would evolve into a journey that would lead me to one of the most incredible milestones of my life.
Today, as I sit here reflecting on the journey that has brought me to this point, I’m humbled and excited to share that I have been recognized by TIME magazine as one of the 100 most influential people in the world for 2025. This acknowledgment is a testament to the incredible strides I’ve made, but more importantly, it serves as a reminder of how far I’ve come since those early days of creating content for fun.
A Global Recognition with a Personal Touch
To be included in the TIME 100 Creators list is more than just a professional accolade—it’s a responsibility. This list honors creators who have a profound impact on shaping conversations, building communities, and influencing the world with purpose. Being part of such an esteemed group is both an honor and a challenge, reminding me that my work has grown beyond personal goals and aspirations. It now has the power to influence global culture and conversations in ways I never imagined.
Perhaps even more meaningful to me, however, is that I am the only Brazilian on this prestigious list. As I look at the names of my fellow honorees, I am filled with immense pride to represent Brazil on this global stage. This recognition is not just a personal achievement—it is a symbol of the creative power that runs deep in our country, full of talented, passionate individuals who continue to inspire the world in so many ways.
Representing Brazil with Pride
Being the sole Brazilian on the TIME 100 Creators list is an incredibly powerful feeling. It goes beyond mere recognition; it’s about carrying the weight of Brazil’s creativity, strength, and innovative spirit with pride. I know firsthand the kind of talent and potential that thrives in Brazil, and it moves me deeply to see our country’s name associated with such an influential platform.
Through my journey, my mission has always been to inspire others with authenticity—whether in beauty, fashion, or simply life itself. This honor not only reinforces my commitment to that mission but also reaffirms the importance of representing my roots in everything I do. It serves as a reminder that, no matter where we come from, our stories and voices matter, and they have the power to shape the future.
The Journey: Every Step, Every Lesson
Reflecting on this recognition, I am reminded of the countless steps it took to get here. Every video I uploaded, every mistake I made, and every lesson I learned along the way has brought me to this point. But none of this would have been possible without the unwavering support of those who have been with me since the very beginning.
To those who have clicked “like,” left comments, shared a kind word, or simply offered their support in any way—I owe this achievement to you. Every message, every word of encouragement has fueled me to keep going, even during times when the path seemed uncertain. It’s a collective journey, and I truly believe that this achievement isn’t just mine; it’s ours.
Building a Community, Not Just an Audience
For me, content creation has always been about more than just putting out videos or posts—it’s about building connections. It’s about offering a space where people can find authenticity, comfort, and inspiration. Whether it’s through beauty tutorials, fashion discussions, or sharing my own personal experiences, my goal has always been to connect with each person who takes the time to watch, comment, or engage with my content.
This TIME recognition is a reminder of how far we’ve come as a community. It’s a testament to the power of connection in the digital age and the incredible impact that authentic, relatable content can have. What started as a hobby has grown into something so much larger—a space where we can all grow together, share in each other’s successes, and support each other through challenges.
Looking Ahead: The Journey Continues
Now that I’ve reached this extraordinary milestone, my focus is on what comes next. This recognition is not an endpoint; rather, it is the fuel to continue striving for more. My wish is simple: I want to keep doing what I love, growing alongside all of you, and sharing every moment—whether it’s a victory or a challenge—with the community we’ve built together.
In this digital age, where trends and platforms evolve so quickly, it’s easy to get caught up in the chase for the next big thing. But for me, the focus has always been on authenticity. I’ve always believed that staying true to myself and connecting with my audience on a deeper level is what truly matters. And that belief will continue to guide me as I look ahead to the future.
So, thank you. Thank you to everyone who has supported me, who has believed in me, and who has been part of this journey. Without you, none of this would be possible. This recognition is not just mine; it’s a shared achievement—a reflection of what we have built together over the years.
Here’s to continuing this journey, to making even greater connections, and to inspiring each other every step of the way. The best is yet to come.
